A Missing Siamese Cat and Your Next Member Survey
How is a missing Siamese cat connected to your next member survey? In this blog post I talk about the need to simplify the wording of your questions.
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Tips to Improve Your Online Survey Invitation
Your survey invitation can make a big difference in your response rate. Here are tips to review before you send out your next online survey.
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Government Funding Used to Create a Business Resource For Association Members – Case Study
This case study looks at how Bramm Research worked with the Canadian Dam Association to create a valuable business resource for their members. Importantly, the CDA had secured government funding to make this happen.
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Member Surveys – The Wise Use of Open-Ended Questions
The goal of a survey is to obtain accurate insights that will help us make informed decisions. The use of open-ended questions can be both a help and a hindrance in this quest.
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Survey Invitation Subject Lines - Six Tips
The survey request subject line is the first thing your target respondents will see in their inbox. Within seconds they will decide to read your email or send it to their trash bin. This article gives you six tips to improve your subject lines and response rates.
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Non-Dues Revenue Opportunities
Are you taking advantage of non-dues revenue opportunities? A recent benchmarking report by the Avenue M Group indicates associations of all types are implementing programs that make them less reliant on membership dues. This blog post discusses highlights of this report particularly as they relate to the use of surveys and other forms of custom research.
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Insights into the Member Journey
Having conversations with your members at various points in their journey can yield valuable insights into member acquisition, engagement and retention. In this post I suggest specific questions to ask your members on several occasions during their voyage.
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 Improving Your Member Survey Response Rate – Three Tips
This blog post gives you three simple ideas that you can use to improve the response to your next member survey. We’ve been conducting an annual member survey for the Ontario Hospital Association for the past three years. And for the past three years we’ve had response rates above 60%!
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Members Come in All Shapes and Sizes. How Do You Segment Your Membership Base?
When you conduct a member survey do you only look at the results in total or do you break out them down into meaningful segments? In this blog post I look at different ways of segmenting your membership and suggest one powerful technique that you probably haven’t thought of. This approach will lead to crucial member insights.
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Becoming More Member-Centric: Putting Your Members at the Centre of Your Association
If you're looking for ways to better understand your members, this blog post discusses a two-step process that you can use to gain valuable member insights.
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