Your members have needs. Your association will succeed if it can provide products and services that address these needs. But what do your members need and how do you evaluate them? In this blog post we deconstruct a recent needs assessment that we conducted for the CSAE. It will provide you with a toolkit that you can use to conduct your own member needs assessment.

Associations engaged with their members in new ways during the pandemic but are now wondering how to sustain those “engagement” gains.

The world has changed dramatically since the beginning of the pandemic. Now is the time for a quick check in with your members.

Bramm Research has conducted hundreds of member surveys. As well, I have written and spoken extensively on this topic. The Ultimate Guide to Conducting Online Member Surveys represents a synthesis of this work. 

Now is the time for a quick check in with your members. What are their frustrations and headaches right now? What challenges do they see on the horizon? Do you have "solutions" for their "pain points"?

Designing a member survey is a blend of art and science. In this short article we provide a few key points to help you get started.

Before you hit the "send" button for your next member survey, ask yourself these three questions...

Five questions to ask your members now and four reasons why a sponsor will help you support this initiative.

The association sector has seen profound changes in the past few months. Association leaders have had to rethink, reinvent and deliver value using a new set of online skills and tools.

Over the past few weeks I’ve had conversations with association executives across the country. Here's what they're telling me.