Industry Conditions - The Current Climate
Surveys can provide a valuable snapshot of current conditions within a given market or industry. Association members or readers of an industry publication can use the information to see where they stand in relation to their peers.
Topical "Hot Button" Issues
“Hot Button” surveys typically relate to issues that have a broad impact on an entire industry or profession such as changes in legislation or trade policy. This represents an opportunity to track awareness, response and best practices around dealing with these changes.
Innovation Readiness and Adoption
Autonomous vehicles, artificial intelligence, robotics, blockchain technology…the pace of change and innovation continues to accelerate. This presents an opportunity to track the pace of adoption with ongoing surveys
Business Confidence and Industry Outlook
In this blog post we talk about surveys that deal with business confidence and industry outlook. Survey results give your members an opportunity to learn from and compare themselves with other members.
Benchmarking/Best Practices Surveys
In this post we discuss benchmarking/best practice surveys. Information derived from surveys of this type allow members to compare their results with their peers.
Compensation and benefits surveys provide excellent value for your members. This includes not only the individual members who can make compensation comparisons but also business owners and managers who can compare pay levels with other organizations.
High-Interest/High-Value Member Surveys
Member surveys that focus on specific topic areas provide associations with a vehicle to build awareness, engagement and demonstrate thought leadership. Often these surveys can be supported by one or more sponsors.
Member Surveys – When Do You Oil the Squeaky Wheel?
You’ve just completed a member survey and you note that 20% of your respondents express dissatisfaction with the timing of your annual conference. Should you be concerned with that level discontent? Is it time to move the conference to another date?
We’re Drowning in Survey Requests: What this means for your next survey
We are being bombarded with requests to participate in surveys. This is resulting in survey fatigue and falling response rates. Here’s what you need to know.
Member Insights - Does Your Association Lead or Follow?
Associations are missing a big opportunity to survey their members to obtain feedback on topics related to business confidence/industry outlook and hot-button issues. The feedback generated by these surveys are a direct benefit to members, help increase awareness of the association and can provide sponsorship revenue.
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B2B Market Research
Five Examples of Knowledge Products That Provide Member Value
This post looks at ways that you can use knowledge products to create member value and generate revenue. Knowledge products position an association as a “knowledge broker,” they provide member value...
The Importance of Response Rates
This blog posts discusses response rates and why they are important.
Member Surveys…Don’t Forget the Most Important Ingredient
Remember to thank your respondents and post two or three key findings and how you are going to respond.
Survey Advice – The Flow of Your Questions
The manner in which you organize your questions is a key tool that you can use to engage the respondent and ultimately improve your response rate.
Tips For Conducting Compensation and Benefits Surveys
Recently I've been involved in a number of salary surveys. Conducting this type of research introduces a unique set of challenges. Here are three such challenges and ways to deal with them.