Surveys can provide a valuable snapshot of current conditions within a given market or industry. Association members or readers of an industry publication can use the information to see where they stand in relation to their peers.

“Hot Button” surveys typically relate to issues that have a broad impact on an entire industry or profession such as changes in legislation or trade policy. This represents an opportunity to track awareness, response and best practices around dealing with these changes.

Autonomous vehicles, artificial intelligence, robotics, blockchain technology…the pace of change and innovation continues to accelerate. This presents an opportunity to track the pace of adoption with ongoing surveys

In this blog post we talk about surveys that deal with business confidence and industry outlook. Survey results give your members an opportunity to learn from and compare themselves with other members.

In this post we discuss benchmarking/best practice surveys. Information derived from surveys of this type allow members to compare their results with their peers.

Compensation and benefits surveys provide excellent value for your members. This includes not only the individual members who can make compensation comparisons but also business owners and managers who can compare pay levels with other organizations. 

Member surveys that focus on specific topic areas provide associations with a vehicle to build awareness, engagement and demonstrate thought leadership. Often these surveys can be supported by one or more sponsors.

You’ve just completed a member survey and you note that 20% of your respondents express dissatisfaction with the timing of your annual conference. Should you be concerned with that level discontent? Is it time to move the conference to another date?

We are being bombarded with requests to participate in surveys. This is resulting in survey fatigue and falling response rates. Here’s what you need to know.

Associations are missing a big opportunity to survey their members to obtain feedback on topics related to business confidence/industry outlook and hot-button issues. The feedback generated by these surveys are a direct benefit to members, help increase awareness of the association and can provide sponsorship revenue.