What Are Association Executives Thinking and Doing Now?
Over the past few weeks I’ve had conversations with association executives across the country. Here's what they're telling me.
7 Tips as You Develop Your Next Survey
Creating a successful survey is challenging. However, keeping the following concepts in mind will set you on the right path.
Three Reasons to Use The Net Promoter Score (NPS) in your Next Member Survey
In this article we give you information on the Net Promoter Score and why it is an invaluable tool for your next member survey.
Industry Conditions - The Current Climate
Surveys can provide a valuable snapshot of current conditions within a given market or industry. Association members or readers of an industry publication can use the information to see where they stand in relation to their peers.
Topical "Hot Button" Issues
“Hot Button” surveys typically relate to issues that have a broad impact on an entire industry or profession such as changes in legislation or trade policy. This represents an opportunity to track awareness, response and best practices around dealing with these changes.
Innovation Readiness and Adoption
Autonomous vehicles, artificial intelligence, robotics, blockchain technology…the pace of change and innovation continues to accelerate. This presents an opportunity to track the pace of adoption with ongoing surveys
Business Confidence and Industry Outlook
In this blog post we talk about surveys that deal with business confidence and industry outlook. Survey results give your members an opportunity to learn from and compare themselves with other members.
Benchmarking/Best Practices Surveys
In this post we discuss benchmarking/best practice surveys. Information derived from surveys of this type allow members to compare their results with their peers.
Compensation and benefits surveys provide excellent value for your members. This includes not only the individual members who can make compensation comparisons but also business owners and managers who can compare pay levels with other organizations.
High-Interest/High-Value Member Surveys
Member surveys that focus on specific topic areas provide associations with a vehicle to build awareness, engagement and demonstrate thought leadership. Often these surveys can be supported by one or more sponsors.
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Five Examples of Knowledge Products That Provide Member Value
This post looks at ways that you can use knowledge products to create member value and generate revenue. Knowledge products position an association as a “knowledge broker,” they provide member value...
The Importance of Response Rates
This blog posts discusses response rates and why they are important.
Words and Questions to Avoid in Your Questionnaire Part #2
In my previous blog I gave you some examples of words and questions to avoid in the construction of your next survey questionnaire. Here’s the second installment.
Member Surveys…Don’t Forget the Most Important Ingredient
Remember to thank your respondents and post two or three key findings and how you are going to respond.
Survey Advice – The Flow of Your Questions
The manner in which you organize your questions is a key tool that you can use to engage the respondent and ultimately improve your response rate.