Members Come in All Shapes and Sizes. How Do You Segment Your Membership Base?
When you conduct a member survey do you only look at the results in total or do you break out them down into meaningful segments? In this blog post I look at different ways of segmenting your membership and suggest one powerful technique that you probably haven’t thought of. This approach will lead to crucial member insights.
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Becoming More Member-Centric: Putting Your Members at the Centre of Your Association
If you're looking for ways to better understand your members, this blog post discusses a two-step process that you can use to gain valuable member insights.
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Five Examples of Knowledge Products That Provide Member Value
This post looks at ways that you can use knowledge products to create member value and generate revenue. Knowledge products position an association as a “knowledge broker,” they provide member value and potentially generate non-dues revenue via sponsorship opportunities and/or report sales.
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Conducting a Communications Audit
Associations spend considerable resources on communicating with their stakeholders. And yet, it’s often not clear whether these efforts are effective. Undertaking a communication audit is one way to guide your efforts.
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A New Tool For Your Member Research Toolbox
Online surveys have become the default method used to gather information from association members. But reliance on this single tool can limit both the questions we ask and answers we receive. As Abraham Maslow noted, “If you only have a hammer, you tend to see every problem as a nail.” In this article we look at an association that used a relatively new tool to provide fresh insights into an important workplace issue affecting their member
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Crowd sourcing. I’m Looking For a New Online Survey Platform
It has recently been announced that FluidSurveys will cease to exist in 2017. I need to find a new survey platform.
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The Road Ahead
Much of my work involves conducting member surveys for associations. Often we’re looking for feedback on services and programs offered by the association. Surveys of this type have value. But there are two things they don’t do well. One, they don’t tell you much about the world from the perspective of your member and two, they don’t tell you what opportunities exist for the association in the future.
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Benchmark survey results of membership organizations in Canada 2015
Each year, in collaboration with Zzeem Association Management, we conduct a benchmark survey of membership organizations in Canada. As we begin our preparations for the 2016 survey I thought I should provided readers with an overview of the 2015 results. A number of you may have seen this overview either in the form of a webinar or in the final report.
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Member Engagement
In this post I talk about measuring member engagement and the importance of looking at engagement from both a behavioral standpoint and from an attitudinal perspective.
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Evaluating The Importance of Various Offerings and Satisfaction With These Offerings
In this posting I examine a method to look at the gaps that may exist between the importance of various member benefits and satisfaction with those benefits.
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