Here are the benefits of surveys of this type and examples that will help your association drive engagement.

Benefits

• Member surveys provide a platform for an association to demonstrate thought leadership, generate awareness and engage with the industry or profession.

• They give the association the opportunity to approach a sponsor with a unique advertising vehicle.

• Sponsors can help shape the research and ask their own set of proprietary questions.

• Sponsors will receive multiple exposures across a variety of platforms such as print, roundtables, webinars, online and conferences.

Here are six examples of high-interest, high-value member surveys:  

1.  Compensation and Benefits Surveys                                              

2.  Benchmarking/Best Practices

3.  Business Confidence/Industry Outlook

4.  Innovation Readiness and Adoption          

5.  Topical “Hot Button” Issues          

6.  Industry Conditions – The Current Climate

You can download our whitepaper on this topic "Leadership and Member Engagement" here: https://bit.ly/2L3NX08