Bramm Research Blog

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Member Needs Assessment

Member surveys and the challenges that exist when it comes to evaluating needs and wants. I offer solutions that you can apply to your next needs assessment.

This article provides information on developing a demographic and psychographic profile of your members and how this will help you address their specific needs.

Three Good Reasons to Survey Your Members

This is a synopsis of a recent quest blog that I contributed to the Zzeem Association Management website. It provides three reasons why associations conduct a member survey.

In this blog post I talk about sample size and the accuracy of your survey results. I provide you with a link to a tool that will show you the sample size you need for three different error levels.

You will want to spend time crafting your email invitation to participate in your survey. In this post we talk about four key elements of your invitation.

This blog post talks about incentives and their use in your survey efforts. For more information, contact us directly.

This blog posts discusses response rates and why they are important.

Member Surveys…Don’t Forget the Most Important Ingredient

Remember to thank your respondents and post two or three key findings and how you are going to respond.

Are Your Survey Results Representative or are You Only Hearing From the Usual Suspects?

Are your results representative of your total population? If you have a low response rate you may have to take special measures to reach the non-responders.

Demographic Questions and John Maynard Keynes

The story goes that when confronted by apparent inconsistencies in his position the influential economist John Maynard Keynes said, “When the facts change, I change my mind. What do you do, sir”?

B2B Market Research

Five Examples of Knowledge Products That Provide Member Value

This post looks at ways that you can use knowledge products to create member value and generate revenue. Knowledge products position an association as a “knowledge broker,” they provide member value...
Words and Questions to Avoid in Your Questionnaire Part #2

In my previous blog I gave you some examples of words and questions to avoid in the construction of your next survey questionnaire. Here’s the second installment.
The Importance of Response Rates

This blog posts discusses response rates and why they are important.
Member Surveys…Don’t Forget the Most Important Ingredient

Remember to thank your respondents and post two or three key findings and how you are going to respond.
How Many Respondents Do I Need?

In this blog post I talk about sample size and the accuracy of your survey results. I provide you with a link to a tool that will show you the sample size you need for three different error levels.

Blog

Member Needs Assessment

Developing a Member Profile

Three Good Reasons to Survey Your Members

How Many Respondents Do I Need?

The Invitation To Participate

Thoughts About Incentives

The Importance of Response Rates

Member Surveys…Don’t Forget the Most Important Ingredient

Are Your Survey Results Representative or are You Only Hearing From the Usual Suspects?

Demographic Questions and John Maynard Keynes

Five Examples of Knowledge Products That Provide Member Value

Words and Questions to Avoid in Your Questionnaire Part #2

The Importance of Response Rates

Member Surveys…Don’t Forget the Most Important Ingredient

How Many Respondents Do I Need?