Over the next few months, I’m going to focus on how to use types of research to enhance your understanding of your members. The ultimate goal is to give you the tools you need to become a more member centric organization. In this blog post I talk about the importance of understanding your members from both a demographic and psychographic viewpoint.

In a recent white paper entitled "3 Steps in the Creation of Knowledge Products" we provide information on how to use member surveys to create value. In this blog post, we summarize this paper.

Member surveys and the challenges that exist when it comes to evaluating needs and wants. I offer solutions that you can apply to your next needs assessment.

This article provides information on developing a demographic and psychographic profile of your members and how this will help you address their specific needs.

This is a synopsis of a recent quest blog that I contributed to the Zzeem Association Management website. It provides three reasons why associations conduct a member survey.

In this blog post I talk about sample size and the accuracy of your survey results. I provide you with a link to a tool that will show you the sample size you need for three different error levels.

You will want to spend time crafting your email invitation to participate in your survey. In this post we talk about four key elements of your invitation.

This blog post talks about incentives and their use in your survey efforts. For more information, contact us directly.

This blog posts discusses response rates and why they are important.

Remember to thank your respondents and post two or three key findings and how you are going to respond.