Member satisfaction and engagement
Many of our surveys are member satisfaction and engagement surveys conducted on behalf associations. Today’s association members are multi-generational with unparalleled opportunities to connect and access to information. To remain viable in this new reality an association must have a clear understanding of their members and the benefits that they seek. Using the techniques that we use in our employee engagement surveys, we have developed a way to quantify member engagement and identify member activities that correlate most strongly with that engagement.
Knowledge Products
We have successfully developed and executed a number of surveys that we describe as “knowledge products”. Knowledge products provide information that will help members/stakeholders in their decision making efforts e.g. industry outlook surveys, awareness and actions taken based on new legislation and benchmarking and best practice surveys. Importantly, these surveys provide the opportunity to generate non-dues revenue.
Employee Engagement
In a rapidly evolving, multi-generational workplace, organizations recognize that highly engaged employees are a strategic competitive advantage in their business growth and profitability. Our engagement surveys obtain a measure of overall engagement as well as attitudes towards the workplace on a number of separate dimensions. Using correlation analysis we determine the key drivers of engagement. This gives an organization the tools they need to zero in on those factors that will improve engagement.
Benchmarking and Best Practices
Within a given market we collect detailed information on factors such as compensation and benefits, marketing tools being used, spending levels and key financial ratios. Results are tabulated in a variety of ways so that an individual report buyer can compare their own results and procedures to similar operations. Importantly, we create a “best-in-class category”. Typically this relates to consistent profitability but may include some other relevant measure.
Compensation and Benefits
We have a particular expertise in conducting compensation and benefits surveys. This type of research introduces some very interesting challenges and we have developed a series of techniques to help us address these issues.

A crucial element in completing a successful compensation and benefits survey is getting the job descriptions right. It is not sufficient to simply provide a job title and ask for the base salary. There is usually a considerable variation in the responsibilities of individuals with similar titles. Therefore it’s important to spend the time to develop comprehensive job descriptions.
Even with the best efforts to get the job description correct there will be occasions when the responsibilities of the individual in question will exceed or fall below the description provided. To handle this eventuality, give respondents the latitude through a scaled and open-ended question to indicate whether the individual(s) have more or less responsibility than outlined in the job description. At the analysis stage this information can be factored into the salary information. It’s also important to spend the time at the analysis stage cleaning data and looking at outliers. In some incidences it may be necessary to re-contact respondents for clarification if there is a miss-match between salary and job description.
At the reporting stage it is critical to use variety of descriptive statistics when reporting the salary information. Because mean or average salary levels can be influenced by outliers, typically results are reported using medians and quartiles.
Environmental Scans
We have experience in conducting environmental scans. An environmental scan is a method and process for identifying, analyzing and interpreting information about internal and external factors, that are likely to affect the development and execution of one’s strategy over time. In our experience, scanning is a continual process. For it to be of value in strategy development, it needs to be done on an ongoing basis.


Advanced Computing Architecture Agriculture Automotive
Communications Construction Dental Electrical
Environment Foodservice Financial Healthcare
Hospitality Legal Logistics Manufacturing
Medical Technology Mining Oil and Gas Pharmaceuticals
Retail Scientific Telecommunications Trucking


Our methods for collecting information depend on the project’s objectives. In all projects, the first step is to clearly define the client’s information needs. When this has been achieved, we collaborate with the client to:

  • Set measurable objectives


  • Determine the appropriate methodology


  • Develop a discussion guide or questionnaire

From the collaboration point on we take complete responsibility for all aspects of the execution of the project - from data collection and tabulation to final report and presentation. We have extensive experience in the following types of research:


Focus groups

Individual personal interviews

Online surveys / Online panels

Telephone surveys
(both qualitative and quantitative)