We define research based “knowledge products” as surveys that are of direct benefit to members. Examples include compensation and benefits information or benchmarking and best practices surveys.

In our experience, many associations miss opportunities to provide their members with “knowledge products”.  We have found that this information can help members:

• Address key challenges   
• Aid in their decision making 
• Advance their businesses and careers

For the association, “Knowledge products” demonstrate thought leadership and they provide members with unique value that will drive member attraction and retention.

As an additional benefit, they provide the potential for non-dues revenue through sponsorship opportunities.

• We set up a meeting (in person or by telephone). The objective is for us to learn more about your association and to give you concrete examples of research based “knowledge products”
• In the meeting we determine if this approach would provide value for your members. We also discuss the potential for non-dues, sponsorship revenue.
• We develop a “no obligation” proposal that outlines objectives, methodology, estimate and timing.