Bramm Research specializes in research for trade and professional associations. We conduct member satisfaction/engagement surveys, compensation and benefits research, benchmarking surveys as well as assisting associations in the creation of knowledge products using survey data.
Our team has a depth of research experience that spans the world of personal, individual interviews to large, quantitative online surveys. We pride ourselves in bringing this experience along with our creative flair to each project that we work on.
- Today's association members are multi-generational with unparalleled opportunities to connect and access information. To remain viable an association must have a clear understanding of their members and the benefits they seek. We have developed a method to quantify member engagement and identify member activities that correlate most strongly with that engagement.
Compensation and Benefits Research
- We excel in conducting salary surveys. This type of research introduces some interesting challenges and we have developed a series of techniques to help us address these issues.
Benchmarking and Best Practice Surveys
- Within a given market we collect detailed information, for example, compensation and benefits, marketing tools being used, spending levels and key financial ratios. Results are tabulated in a variety of ways so that an individual report buyer can compare their own results and procedures to similar operations. Importantly, we create a "best-in-class" category. Typically this relates to consistent profitability but may include other relevant measures.
- We have successfully developed and executed a number of surveys that we describe as "knowledge products". Knowledge products provide information that will help members/stakeholders in their decision making efforts, for example, industry outlook surveys, awareness and actions taken based on new legislation, and benchmarking/best practice surveys. Importantly, these surveys provide the opportunity to generate non-dues revenue.
Call us today to see examples of our work and to discuss how these ideas could be a benefit to your association.